WHAT EXACTLY IS NATURAL COSMETICS?

More and more people are turning to natural cosmetics. But not every product that calls itself "natural" lives up to its promise. Between genuine quality brands and greenwashing, it is becoming increasingly difficult for consumers to keep track.

Which seals are really relevant? Which ingredients make sense?

Terms like "natural," "green," or "sustainable" sound good – but are often more marketing than genuine quality features.

Important to understand:
Not everything natural is automatically good for the skin
Not everything from the lab is automatically harmful

A simple example: Ivy is purely natural – but can be irritating to the skin and even poisonous.

Modern natural cosmetics therefore combine:
- natural ingredients
- scientific findings
- skin-friendly formulations
- sustainable production processes

Precisely this interaction is what defines high-quality natural cosmetics.

4 tips: How to recognize good natural cosmetics

If you really want to pay attention to quality, you should not be swayed by packaging or claims, but pay attention to these four points:

1. Pay attention to certifications

Seals like:
- NATRUE
- COSMOS NATURAL
- ECOCERT
- BDIH

show that products have been manufactured according to clearly defined standards – from ingredients to production.

2. Understand ingredients (not just read them)

Good ingredients include:
- Aqua (water)
- Glycerin
- Shea Butter
- plant-based squalane

You should view critically:
- Silicones
- Microplastics
- synthetic fragrances

They can provide a good skin feeling in the short term, but impair the skin barrier in the long term.

3. Compatibility before marketing promises

Not every skin reacts the same. Especially sensitive skin needs:
- mild formulations
- little (irritating) alcohol
- as few fragrances as possible

Always test new products locally first before integrating them into your face routine.

4. Prefer transparent brands

Trustworthy brands are recognized by their open communication about:
- origin of ingredients
- production processes
- effects and limitations of products